The economics of promoting health and preventing disease

Aimed at a broad audience of policymakers, practitioners and academics, this book is designed to provide an economic perspective on the challenges to better health promotion and chronic disease prevention. It presents the case for investing prior to the onset of illness, highlighting compelling evidence that addressing risk factors is an efficient use of governments' money. With contributions from leading experts in the field, the core of the volume contains reviews of the economic evidence for tackling specific behavioural risk factors, including tobacco smoking, harmful alcohol use, physical inactivity and unhealthy diets, as well as selected risk factors related to the environment. The book indicates that investment in many prevention and health promotion actions can help improve health and well-being, with a level of cost effectiveness that is as good as, or sometimes better than, that of many accepted forms of health care.