San Marino’s committment to raise awareness on social determinants of health

In 2015, San Marino in close collaboration with its state-owned television and radio broadcaster RTV developed 3 initiatives to promote health education, focusing on persons with disability and road safety. More initiatives are planned for 2016.

Road safety

The first initiative was a response to the "Global status report on road safety 2015", which indicates that worldwide the total number of road traffic deaths has plateaued at 1.25 million per year. RTV in cooperation with Centro di Formazione Professionale, a secondary school in San Marino, produced television ads promoting road safety. Students and their teachers produced some videos, and RTV helped in the production and post-production processes.

Persons with disability

Persons with disability was addressed through 2 initiatives. First, in December 2015, RTV produced an ad on disabilities for the International Day of Persons with Disabilities, in collaboration with the:

  • Sammarinese Commission for the Implementation of the United Nations Convention on the Rights of Persons with Disabilities;
  • Equal Opportunities Commission; and
  • Health Authority for Authorization, Accreditation and Quality of Health Services.

These ads promote an understanding of disability issues and the importance of including persons with disabilities into all aspects of life. WHO/Europe through its European Office for Investment for Health and Development, in Venice, Italy provided support for the videos.

Second, in collaboration with the Institute for Social Security and the country's residential support services, RTV promoted another activity that involved 4 children with cognitive disabilities. The "Radio for all" project encourages disabled children to produce radio content. The first part of the pilot episode was broadcast on 24 December 2015 and the second part on 30 December. On 31 January 2016, children with disabilities co-hosted an hour-long episode, presenting the news, and telling about themselves, their daily lives and their interests.

San Marino and the small countries initiative

San Marino is a member of the small countries initiative: countries with less than 1 million people that share knowledge on implementing Health 2020. It represents a good example of a country with a fruitful collaboration between the government and the media, working together to promote good practices.