Marking World AIDS Day in the former Yugoslav Republic of Macedonia
As part of the project “Establishing models, mechanisms and activities for community strengthening”, funded by the Global Fund to Fight HIV/AIDS, Tuberculosis and Malaria, and in cooperation with the Ministry of Health, WHO/Europe supported the organization of the 2016 national HIV/AIDS awareness campaign in the former Yugoslav Republic of Macedonia. The campaign was aligned with the celebration of World AIDS Day on 1 December 2016.
Through a range of content distributed during the week leading up to World AIDS Day, the campaign highlighted different aspects of HIV prevention and reflected its relationship to different groups, in particular young people. Around 20 of the most visited websites in the country displayed videos, articles and mobile interactive banners, 2 websites were fully branded with campaign messages and the mobile versions of commercial websites featured full takeovers.
The campaign launched on 1 December with the slogan “Hey hotshots, be frisky but don't risk it! Get tested. Protect yourself. Don't discriminate.”
The day’s key event took place at the Youth Cultural Centre in Skopje. It featured screenings of the documentary films produced in 2014–2016 as part of the Global Fund project, stands promoting nongovernmental organizations (NGOs), giveaways from NGOs such as Doverba and the Red Cross, and an exhibition of the 2016 Twitter calendar. The musical portion of the evening featured a customized DJ set and performances by 2 bands in the dancing arena. Around 800 people participated in the event.
The 2016 campaign reached more than 100 000 people on Facebook, where over 250 people engaged through likes, shares and comments and over 38 000 viewed the campaign video. It aimed to increase the visibility of prevention programmes, provide evidence of their effectiveness and create a supportive environment for their sustainability during the transition period at the end of the Global Fund project.
The documentary films below were produced in 2014–2016 as part of the national HIV/AIDS awareness campaign of the Ministry of Health of the former Yugoslav Republic of Macedonia, supported with a grant from the Global Fund and developed in cooperation with the WHO Country Office in Skopje.