Vaccine safety events: managing the communications response

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2013 Managing a country’s immunization programme requires in-depth knowledge of the technical side of vaccination. Increasingly, however, programme managers are also being asked to respond to communications issues caused by real or perceived vaccine-related events (VRE); issues for which they may not have been trained.

This manual provides practical, informative strategies and tools to help  plan and manage a communications response following a VRE in a local community, at a national level, or beyond. By reading this manual, immunization programme managers will learn how to use communications strategies and tools to increase public trust and confidence in vaccines, and to minimize the negative impact of VREs.