The momentum is growing, and more and more governments are taking strong measures to fight tobacco – including through . taxation and pricing, advertising, packaging, warnings, smoking in public places and supporting people who want to kick the habit. Evidence from these countries shows that tough laws work and save lives, even within months of implementation.

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World No Tobacco Day

2014: Raise taxes on tobacco

Increasing the price of tobacco through higher taxes is the single most effective way to decrease consumption and encourage tobacco users to quit.