New vaccine Introduction: Checklist for planning communication and advocacy (2017)

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This document proposes a simple step-wise process for planning communication and advocacy for a new vaccine introduction. It includes suggested activities for four key stakeholder groups:

  • health care workers
  • influencers
  • media
  • public.

Planning a detailed communication and advocacy strategy will help you:

  • ensure stakeholder groups have a consistent knowledge of the facts and messages
  • avoid or limit misperceptions
  • be prepared for vaccine safety events
  • facilitate high uptake of the new vaccine
  • build resilience against vaccine safety scares.

Use the document for guidance and inspiration when introducing a new vaccine. Use it early in the process, as communication needs to be planned and initiated well in advance of the introduction date.