Responsible marketing of food and drink to children

Food and drink marketing is a vast and increasingly sophisticated industry, and children are among its prime targets, Advertisements on TV, the Internet and mobile phones are being integrated with sponsorship agreements and product placement to maximize their impact.

In the new European Food and Nutrition Action 2015-2020, Member States will work with WHO to roll out the use of nutrient profile models that assess the nutritional values of foods and provide a scientific basis for marketing restrictions. The goal is to establish a universally high standard across the region and, ultimately, further restrict the impact of potentially harmful food and drink marketing on children.