WHO launches tool to help countries reduce marketing of foods with too much fat, sugar and salt to children
Across the WHO European Region, children are still regularly exposed to marketing that promotes foods and drinks high in energy, saturated fats, trans fatty acids, free sugars or salt. Despite progress in some countries, government action to restrict such marketing remains less than optimal. One of the reasons for this is the challenge of identifying foods whose marketing should be restricted, whether on television, the Internet, billboards or any other channel. A first step in developing policies to restrict marketing to children is to establish the criteria that identify such foods and drinks. To meet this need, the WHO Regional Office for Europe has developed a nutrient profile model for countries to adapt and use to classify foods according to their nutritional composition. Policy-makers across the Region will be able to use this tool to determine whether a food product may not be marketed to children.