World No Tobacco Day

Video – 5 reasons to raise taxes on tobacco products

31 May 2014

WHO Member States created World No Tobacco Day in 1987 to draw the world’s attention to the tobacco epidemic and the preventable death and disease it causes.

The Day is celebrated on 31 May, with a different theme every year to cover the broad range of measures within the WHO Framework Convention on Tobacco Control.

For World No Tobacco Day 2014, WHO and partners call on countries to raise taxes on tobacco.

The Day’s ultimate goal is to help protect present and future generations not only from the devastating health consequences due to tobacco but also the social, environmental and economic effects of tobacco use and exposure to tobacco smoke.

Specific goals of the 2014 campaign include:

  • governments increasing taxes on tobacco to levels that reduce tobacco consumption; and
  • individuals and civil-society organizations encouraging their governments to do so.