Launch of the “WHO European report on monitoring and restricting digital marketing of unhealthy products to children and adolescents”

13 March 2019, London, United Kingdom

Despite existing political commitments and policies, the latest evidence shows that children and adolescents are still regularly exposed to digital marketing of many unhealthy products. As time spent online shifts increasingly to social media and mobile devices, where personalized and targeted advertising predominates, the situation is likely to deteriorate.

The response from governments and public health institutions to this threat to children’s well-being is lagging far behind, and efforts are complicated by rapid changes in digital and programmatic marketing strategies. Tools and support are urgently needed to facilitate monitoring and implementation of the WHO recommendations in online settings.

This event is organized by WHO/Europe to launch a new report which aims to provide a tool to support Member States in monitoring digital marketing of unhealthy products to children. Participation is by invitation only.