Behavioural Insights Summer School (BISS)

26–30 August 2019, Erfurt, Germany

The Summer School is organized jointly by WHO/Europe (Vaccine-preventable Diseases and Immunization programme) and the University of Erfurt to strengthen participants’ understanding and knowledge of behaviour change and behavioural insights theories, methods and application in practice in national immunization programmes in the WHO European Region.

The Summer School will present how immunization programmes can take the public’s perception into account, listen and obtain behavioural insights to tailor their services or plan an intervention. It will include a detailed introduction to WHO’s Tailoring Immunization Programmes (TIP) approach.

Immunization programme managers and staff from Bulgaria, Croatia, Denmark, Greece, Israel, Italy, Montenegro, Turkey and Ukraine – as well as a few countries outside of the WHO European Region – will work together during the course with PhD students in psychology, communication science and behavioural economics. In addition to the organizers, BISS will be attended and facilitated by global behaviour change academics, experts and representatives of the United Nations Children’s Fund (UNICEF), the United States Centers for Disease Control and Prevention, the Bill and Melinda Gates Foundation and WHO headquarters.

Expected outcomes include stronger capacity to take into account the barriers and drivers related to vaccination among key target groups and, based on this, to develop more effective and cost-effective responses to challenges related to vaccination uptake or hesitancy in the participating Member States.