Warnings on tobacco packages work.

WHO calls for more countries to require pictorial warnings

Copenhagen, 29 May 2009

Health warnings on tobacco packaging that combine text and pictures are one of the most cost-effective ways to increase public awareness of the serious health risks of tobacco use and reduce consumption.

Today, WHO urged governments to require that all tobacco packages include pictorial warnings to show the sickness and suffering caused by tobacco use.

Studies reveal that, even among people who know tobacco is harmful, few understand its specific health risks. Health warnings on tobacco packaging in most countries do not provide information on these risks.

“Despite the fact that more countries are using pictorial warnings, 9 out of 10 people in the world do not have access to pictorial warnings on tobacco packages. This represents a tragic underuse of a simple, cost-effective strategy that can vastly reduce tobacco use and save lives,” says Dr Marc Danzon, WHO Regional Director for Europe.

The leading preventable cause of death, tobacco kills more than 5 million people every year. About 1.6 million of these deaths occur in the WHO European Region. Tobacco is the only legal consumer product that kills when used exactly as intended by the manufacturer.

Warnings work, especially if they include pictures

Effective health warnings, especially those that include pictures, have been proved to motivate users to quit and to reduce the appeal of tobacco to people who are not yet addicted. Yet only 10% of the world’s population lives in countries that require pictorial warnings on tobacco packaging.

Only 5% of the global population lives in countries with comprehensive bans on tobacco advertising, promotion and sponsorship. About half of the children in the world live in countries that do not ban free distribution of tobacco products.

More than 40% of the world’s population lives in countries that do not prevent the use of misleading terms such as light and low-tar, even though conclusive scientific evidence shows that such products do not reduce health risks.

WHO treaty commits Parties to ensuring warnings

More than 160 countries have ratified the WHO Framework Convention on Tobacco Control, making it one of the most widely embraced treaties in United Nations history. The Convention commits its Parties to ensuring that tobacco products “carry health warnings describing the harmful effects of tobacco use”. Its best-practice guidelines stipulate that warnings should be large and clear, appear on the front and back of tobacco packaging and describe specific illnesses caused by tobacco.

WHO’s call to action comes on the eve of World No Tobacco Day, 31 May. This year’s campaign focuses on decreasing tobacco use by increasing public awareness of its dangers.

For more information, contact:

Technical information:

Ms Kristina Mauer-Stender
Technical Officer, Tobacco Control
WHO Regional Office for Europe
Scherfigsvej 8, DK-2100 Copenhagen Ø, Denmark
Tel.: +39 06 48 775 529
Fax: +39 06 48 775 99
E-mail: kma@euro.who.int

Press information:

Ms Liuba Negru
Press and Media Relations Officer
WHO Regional Office for Europe
Scherfigsvej 8, DK-2100 Copenhagen Ø, Denmark
Tel.: +45 39 17 13 44
Fax: +45 39 17 18 80
E-mail: LNE@euro.who.int